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Curious, Creative, and Always Learning

​I’m a UX Designer with experience in crafting thoughtful digital experiences across SaaS, fintech, and e-commerce. 

Previously, I spent six years as an Industrial Designer, which laid a strong foundation in problem-solving, systems thinking, and user-centric design. I’m passionate about building innovative, intuitive products that deliver real impact and great user experiences.

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My journey into design began in high school, when I realized that products weren’t just objects — they could shape how people live, feel, and connect. That curiosity turned into a calling.

In the six years since, I’ve designed everything from tangible products to digital experiences for leading brands across India. From prototyping bioplastics and interviewed users in three cities for a UPI app — always chasing the sweet spot between innovation and empathy.

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Today, I see design as a way to quietly improve lives. Whether I’m sketching, testing, or iterating, I design with one goal: to make everyday moments a little better.

Design Philosophy

Designers are
NOT the users

Leave It Better Than
You Found It

Good Design Should Be Experienced, Not Seen

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Beyond the pixels, I'm a serious food enthusiast. So much so that I am a certified Pastry Chef. I also dabble in Food Photography and Styling and built a food blog to document my recipes - The Recipe Lab. While transitioning from Industrial Design to UX Design - I took a year's break to pursue my interest in food, professionally.

I'm also a classically trained Bharatanatyam dancer and enjoy the outdoors.

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I'm always open to collaborate and chat with fellow designers. Reach out to me at aishwarya.s@gmail.com.

©2025 by aishwaryasubramanian

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